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Showcase:
Adventures in Advertising
 Problems
with old System:
- Placing an order was taking 20 minutes per
product for External Sales Reps. Total orders often took over
an HOUR to place!
- There was no consistency between the layout
of Quotes, Invoices and Purchase Orders between Head Office
and the Remote Offices.
- Product Catalogues were being shipped to
each and every customer and potential customer in two
three-inch binders.
- Products were repeatedly out-of-date before
the catalogues even reached the customers.
The Spectrum Advantage:
By centralizing AIAs product line and customer
information on a Centralized SQL server, and creating a Web-based
Interface for the Remote Offices, AIA's External Sales Reps are
able to place Orders in minutes (not hours)!
All Quotes, Invoices, Purchase Orders, and Credit
Applications were created in template format using Cascading Style
Sheets so that the name, address and phone number of each Remote
Office are automatically input into the form based on the username
of each unique Sales Rep. In this way, all forms are consistent
throughout the company, regardless of originating office.
By accessing the same Product and Client Database as the Sales
Reps, and creating a Public Web Interface, customers are now able
to view Products and Pricing in real-time. Customers are now directed
to AIAs Online Catalogue, instead of being sent out through the
Post Office.
Other benefits to AIAs Spectrum advantage:
- Previous Clients can log in and see a list
of their past orders. They can then choose to re-order an old
product or full order.
- AIAs internal staff can update their Product
Catalogue at any time, with the click of a mouse.
- AIA has established "customized catalogues"
for their clients to enable to see only personalized Promotional
Products for their own staff to order from. Special Pricing,
products, and payment options are available to these groups,
based on Username.
- Customers can view AIAs online catalogue
and submit orders 24 hours a day, 7 days a week
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